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Marketing Professor Earns Two Faculty Excellence Awards From GBA Students


Assistant Professor of Marketing Sertan Kabadayi, Ph.D., has been elected to receive two faculty awards by Fordham graduate business students.

One of the prizes, the Gladys and Henry Crown Award for Faculty Excellence, is given to a full-time faculty member in the Graduate School of Business Administration (GBA) whose exceptional performance and devotion to the school’s ideals and goals warrant extraordinary recognition.

The other, the Stanley Fuchs Faculty Award, is presented to a full-time faculty member who has made an impact on students through his or her dedication and commitment to the student body.

“Professor Kabadayi is an exceptional contributor to the School and the University, and we are proud that GBA students have chosen to recognize him with this double honor,” said David A. Gautschi, Ph.D., dean of the Graduate School of Business Administration. “His diverse background in international industry, as well as his research interests, enable him to bring a global perspective to the classroom that can help our graduates compete in a today’s business environment.”

“If anyone deserves both, particularly at the same time, it’s Professor Kabadayi,” said Dawn Lerman, Ph.D., associate professor and area chair of marketing. “He is highly engaged with students in and beyond the classroom, and he demands a lot from them.

“This year, for students in his GBA classes, he purposely raised the bar—which was already quite high—to ensure that they worked hard and got the most out of class,” Lerman said.

Indeed, Kabadayi admits to challenging his students with an interactive teaching style that embodies a holistic approach of care for the whole person—a style that imparts lifelong learning skills to students.

“It is gratifying to me that students recognize the effort that I put into my teaching. They respond by putting effort into their learning,” he said. “I know that I am a demanding and challenging teacher who cares deeply about his students. My goal is to create active learners—not passive students.”

In addition to fulfilling his teaching load with distinction, Kabadayi has also accomplished significant research, with three published papers appearing this year.

“The Role of Wireless Service Provider (WSP) Trust on Consumer Acceptance of SMS Advertising,” written with Luke Kachersky, Ph.D., assistant professor of marketing, will appear in the International Journal of Internet Marketing and Advertising. “Choosing the Right Multiple Channel System to Minimize Transaction Costs” will appear in Industrial Marketing Management. Another paper, “Made In China But Sold At FAO Schwarz,” written with Lerman, was published in the International Marketing Review.

Kabadayi also authored an opinion piece in the Feb. 11 issue of Business Insider on the challenges AT&T faces after losing its iPhone monopoly.

He serves as faculty advisor to the Fordham GBA Student Marketing Society and is the academic director of both the Global Professional MBA Program and the recently announced Three-Continent Master of Global Management program.

Kabadayi joined the Fordham business faculty in 2005 after receiving his doctorate from Baruch College of the City University of New York. He will receive his awards on May 15 at the GBA Dean’s List and Awards Ceremony.


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