How Do Companies Really Know Their Customers Are Satisfied?
Every year, companies spend billions of dollars measuring customer satisfaction in the hopes of finding…
Every year, companies spend billions of dollars measuring customer satisfaction in the hopes of finding…
Most people seek out mixed martial arts for the spectacular victories and—quite literally—crushing defeats. Fordham…
We like to think we’re a lot more advanced than the humans who roamed the…
Fordham’s Center for Positive Marketing began its annual conference on April 3 with two in-depth…
When the curtain rises for the off-Broadway play The Last Smoker in America on Aug.…
If you discovered that the one-pound bag of coffee you normally buy at the grocery…
Hooman Estelami, Ph.D., professor of marketing at Fordham University Schools of Business Administration, has published…
A paper co-authored by Associate Professor of Marketing Lerzan Aksoy won the Best Practitioner Presentation…