How Do Companies Really Know Their Customers Are Satisfied?
Every year, companies spend billions of dollars measuring customer satisfaction in the hopes of finding…
Gabelli School of Business
Researching the Sweet Sell of Successful Brands
When Gillette acquired the high-end merchandise brand The Art of Shaving in 2010, the firm…
Fordham Selected as U.N. Leader in Business Education
The United Nations has selected 24 schools worldwide to be exemplars of responsible business education,…
Trustworthy Organization Summit to Be Held at Fordham
The Fordham Schools of Business’ Consortium For Trustworthy Organizations will hold its second annual summit…
Fordham, BNP Paribas Form Partnership
Paris-based bank BNP Paribas has entered into a formal partnership with Fordham University through the…
Professor Explores How People’s Behavior Can Influence the Outcome of Market Performance
When financial behemoths Bear Stearns and Lehman Brothers went bankrupt in 2008, the entire U.S.…
Accounting Professor Seeks Clues in Market Data
Where some people see data, John J. Shon, Ph.D., sees patterns. “For most of my…
PepsiCo Exec Lauded at Marketing Conference
Salman Amin, senior vice president and global chief marketing officer for PepsiCo, was honored on…
Conference Explores Path for Bronx Technology Boom
If “SoBro” is ever going to be on par with “Silicon Valley,” the Bronx is…
Trust in Business Summit Held at Fordham
Business leaders can regain some of the American public’s trust if they recognize the looming…