How Can Corporations Improve Gender Equality in Advertising?
Earlier this year, several states, including New York, passed legislation barring employers from asking about…
Advertising
Capturing a National Mood in 30 Seconds: Professor Weighs in on Super Bowl Ads
Super Bowl 51 was notable for many reasons, both because of the unprecedented come-from-behind victory…
Advertising to Children
When it comes to advertising tactics, it’s challenging enough for adults to spot the schemes…
Researching the Sweet Sell of Successful Brands
When Gillette acquired the high-end merchandise brand The Art of Shaving in 2010, the firm…