skip to main content

Can Volkswagen save its reputation?


United States automakers reported robust sales figures for September, with Volkswagen a notable — yet not surprising — exception. Sure, the company’s emissions scandal just broke a week ago, but consumer sentiment is down. So, how do they recover? Can they recover?

Fordham’s Robert Hurley, a professor of management at the Gabelli School of Business, is somewhat of an authority on corporate trust, having written The Decision to Trust: How Leaders Create High Trust Organizations (Jossey Bass) in 2011, and writing about it for scholarly and mainstream news publications.

We asked him to outline what steps the German auto giant has to take in order to get back in consumers’ good graces. It looks like they’ve already gone through step one (admitting the truth in the wake of getting caught). Watch below to hear the rest.


Comments are closed.