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Cheryl Einhorn

Investing In Financial Research: A Decision-Making System For Better Results with Cheryl Einhorn

Monday, February 10
6 – 8 p.m.
140 W 62nd St Room G76
140 West 62nd St
New York, NY 10023
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Got financial decisions to make? Learn how to invest in financial research with author Cheryl Einhorn at this book lecture sponsored by the Gabelli Center for Global Security Analysis.

Every day, people around the world make financial decisions. They choose to invest in a stock, sell their holdings in a mutual fund, or buy a condominium. These decisions are complex and financially tricky—even for financial professionals. But the literature available on financial research is dated and narrowly focused without any real practical application. Until now there’s been a gap in the literature—a book that shows you how to conduct a step-by-step comprehensive financial investigation that ends in a decision.

This book gives you that how.

Investing in Financial Research is a guidebook for conducting financial investigations and lays out Cheryl Strauss Einhorn’s AREA Method—a research and decision-making system that uniquely controls for bias, focuses on the incentives of others and expands knowledge while improving judgement—and applies it to investigating financial situations. AREA is applicable to all sorts of financial sleuthing, whether for investment analysis or investigative journalism. It allows you to be the expert in your own life.

First 100 attendees will receive a free copy of the book.

About the Author:

Cheryl Strauss Einhorn is the creator of the AREA Method, a decision making system for individuals and companies to solve complex problems. She is the founder of CSE Consulting and the author of the award-winning book Problem Solved: A Powerful System for Making Complex Decisions with Confidence & Conviction. Einhorn teaches as an adjunct professor at Columbia Business School and has won several journalism awards for her investigative stories about international political, business and economic topics. Learn more at


This event is open to alumni, faculty/staff, parents, students, and the public.