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Fordham Students Win Case Study Contest


Fordham College of Business Administration (CBA) seniors Chen Lina and Yujing (Eugena) Feng were among the members of a team of students who won an inaugural national case competition sponsored by Ascend and KPMG.

Ascend, the organization for accounting and finance professionals of Asian and Pacific Islander descent, and KPMG, a audit, tax and advisory firm picked the team, which also included students from Drexel University, Queens College and the University of Massachusetts-Amherst, during its third annual conference in New York City.

Their team beat five others in a competition that pitted 30 students from 16 colleges and universities from around the country. They were tasked with analyzing technical accounting issues and addressing managerial, corporate, operating and sustainability concerns and developing an implementation strategy for a new retail store concept in China.

The teams presented their analysis and recommendations in a 20-minute presentation to the panel of judges. As part of their win, each student received a $500 prize.

—Patrick Verel


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